Senserbot appoints Ms Veronica Steinicke as the new Advisory Board member for the global library market and for Australia & New Zealand

Singapore – September 1, 2021 – The leader in library inventory robot automation company Senserbot, has announced the appointment of Ms Veronica Steinicke today as the new Advisory Board member. Veronica’s primary role would be to provide advisory for both business strategy and go-to-market strategies for the global library market, as well as a specific focus in Australia and New Zealand. Her role will be key in helping Senserbot to accelerate growth and expansion globally in the library industry.

Veronica has 25 years of vendor side supply chain experience and has a keen passion for enhancing customer experience through technology. Veronica has been a key sales and marketing driver in the library space and as President Asia Pacific for a global RFID Technology company previously. In the company, she built a successful regional business with year-on-year growth and developed a market-leading position in Australia and New Zealand. Veronica has overseen numerous large scale RFID library implementations and therefore, is capable of bringing a wealth of library market intelligence and customer/partner contacts in the library space globally to Senserbot.

Peter Mao, Chairman and CEO, Senserbot, commented, “Attracting one of the industry’s most seasoned business leader and rare talent to provide advisory to our team is a key milestone for Senserbot’s growth and expansion globally. Veronica has the right experience, know-how and resource we need to ensure we provide the most relevant product and solutions to our customers. Being in the library industry for many years, she is also key to ensuring we have the right marketing message for our product and solutions, as well as a great help to me to build the right team to address the robotic needs of the libraries as I globalize Senserbot’s library robot business across the 3 continents.”

“Throughout my years in the library space, I have seen the industry evolve with technology advancement. As the first mover in developing and providing robotic solutions to the libraries, Senserbot and its Aurora robot definitely stand out and deserve the attention of the libraries. I am very excited to be part of Senserbot’s globalization journey and to inject my library knowledge to Senserbot to help them get all the spotlight they deserve from librarians worldwide.” Veronica concluded.


About Senserbot 
Founded in 2016, Senserbot is a leader and first-mover in designing a robot made specially to automate the onerous shelf-reading task in the library. Now present in the libraries in Singapore, Korea and Japan, Senserbot is now expanding globally into ANZ, the rest of Asia, Middle East, Europe and the US with the Aurora library robot while developing and manufacturing other cutting-edge robots that would benefit other industries and sectors.
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