Senserbot appoints new VP sales Ms Hana Ezrina to accelerate growth in the Southeast Asia region

Singapore – October 1, 2021 – The leader in library inventory robot automation company Senserbot, has announced the appointment of Ms Hana Ezrina today as the VP Sales for Southeast Asia (excluding Singapore). Hana’s primary role would be to oversee Southeast Asia (excluding Singapore) market in the library business, including developing specific go-to-market strategies, building a strong sales pipeline, engaging customers, etc. Her role will be key in helping Senserbot to expand and grow quickly in the library market in the other parts of Southeast Asia.

Known to be a successful sales and business development leader in the library industry, Hana brings in more than 20 years of experience in managing teams in the Southeast Asia region. Before joining Senserbot, Hana held various leadership roles for major library solution providers such as 3M, Bibliotheca and CD Solutions. These work experience have helped Hana to accumulate working and personal relationships with many Southeast Asia libraries and partners with deep knowledge of the library space, which are important to Senserbot’s expansion plan into the Southeast Asia region.

Senserbot is a leader in the library robot automation space in terms of inventory management now. They are also building other solutions to make libraries a hit again. Being in the library industry for so many years, these are the innovations that I am really happy to see.” said Hana. “I think it is very important for libraries to keep up with the robotic automation trend, and to ease librarians’ workload on onerous tasks so that they can focus their time on more outreach events. I look forward to working with the talented team of Senserbot to deliver our great business value to customers.”

Peter Mao, Chairman and CEO, Senserbot, added, “Hana is a very accomplished and capable business development and sales leader with rich experience in the library industry. She knows how to develop sales pipelines and drive business in the Southeast Asia region. Her extensive experience, broad and deep knowledge of the industry and strong customer network would make a much stronger sales team in Senserbot to accelerate our business growth. She would be able to fully converse and present our mission and beliefs to the library stakeholders, as well as convincing them of the necessity and inevitability of robot automation in the library industry. I strongly believe that Hana’s addition will allow me to build a top-notch sales team for Asia Pacific under a solid sales leader which will generate the sales revenue that I am looking for in the coming years for Senserbot.”


About Senserbot 
Founded in 2016, Senserbot is a leader and first-mover in designing a robot made specially to automate the onerous shelf-reading task in the library. Now present in the libraries in Singapore, Korea and Japan, Senserbot is now expanding globally into ANZ, the rest of Asia, Middle East, Europe and the US with the Aurora library robot while developing and manufacturing other cutting-edge robots that would benefit other industries and sectors.
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