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Our Team

The leadership behind Senserbot

We know a thing or two about fast growth.

Senserbot is set to be the global leader in transforming industries using cutting-edge AI, patented RFID and vision technologies. With its patented technology in hand, Senserbot has a first mover advantage in this realm, and aims to maintain its position as a market leader in the library sector while designing cutting-edge solutions for other businesses and organisations.



Management Team

Peter Mao

Peter Mao

Founder, Chairman & CEO

Responsible for Senserbot’s overall business strategy and operations, Peter Mao comes from a wealth of experience in the management of technology companies and joint ventures, including ST Electronics (General Manager) and InfoVista Asia Pacific (President and CEO).

Dr Ho Chin Keong

Co-Founder & CTO

Dr Ho Chin Keong is Senserbot’s top technologist. He manages the company’s research and development, technical support and drives the technology roadmap. Dr Ho was the principal investigator of A*Star’s “Robot-Assisted RFID Shelf-Reading” project, and co-inventor of the patented RFID shelf-reading analytics. His work on the unified study of wireless power and wireless communication received the IEEE Marconi Prize Paper Award in 2015.

Simon Wong

Board Member & CFO

Simon is a C-suite professional with a focus on fundraising, investor relations, and strategic growth. He brings 30 years of experience in corporate finance, technology start-ups, venture capital and process improvement. His global experience has included roles in finance and technology on Wall Street, in Silicon Valley, and the APAC region.

Goh Chean Khan

Director of Projects & Pre-sales

Chean Khan excels in shelf-reading robot deployment and RFID technologies. As Director of Projects & Pre-sales, he has overseen the deployment of Senserbot robots in libraries across Singapore, Malaysia, Korea, and Japan. Prior to Senserbot he specialized in antenna design at Singapore’s Institute for Infocomm Research, where he patented 4 designs and published 20 academic papers. His work was awarded the IES Prestigious Engineering Achievement in 2013.

Tan Boon Hwa

Director of Robotics

Boon Hwa is a passionate and determined mechatronic engineer with over 10 years of experience in robotics design and development, who seeks to use world-class robotics design and process skills to push forward robotics development at Senserbot. He is skilled in robotics mechanical design, system integration and sensors fusion for robotics applications, with interests in robotics path planning and localisation research.


Board, Legal Counsel and
Advisory Board Members

P. Balachandran

An experienced legal partner from RHT Law Group who was formerly from Robert Wang & Woo, P. Balachandran serves on Senserbot’s board and provides legal counsel to the company. He has prior experience as the legal counsel for numerous technology companies, including the Singapore Information Technology Federation.

Haruki Yamashita

Advisory Board member (Japan)

Haruki Yamashita is the advisory board member guiding Senserbot’s entrance into Japan. Yamashita-san is the former Managing Director of NTT DoCoMo Engineering Training Center in Japan, and was also the General Manager of NTT DoCoMo’s representative offices in Manila and Singapore.

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