Singapore – 18 January, 2024 – Senserbot, a leading automation solutions provider, has announced a strategic partnership with SERVTECH International in Qatar. Together, they have secured a prestigious collaboration to provide state-of-the-art robotics solutions for Qatar National Library, an esteemed and influential customer in the region.

The partnership marks a significant step towards delivering advanced robotic automation solutions across the Middle East.

Mr. Peter Mao, Chairman and CEO of Senserbot, expressed his enthusiasm about this new alliance, stating, “We are excited about the opportunity to work with SERVTECH International to provide cutting-edge automation solutions in the Middle East. This partnership aligns with our vision to expand our global footprint and cater to the evolving needs of libraries and other institutions.”

Mr. Najem Ghanem, Managing Director of SERVTECH International, also shared his perspective on this collaboration, stating, “Senserbot’s expertise in robotic automation solutions, combined with SERVTECH International’s industrial solutions and strong reputation in the region, positions us as a formidable force in the technology space. We look forward to growing this partnership and making a significant impact across the Middle East.”

Singapore – October 13, 2021 – Senserbot, the leading library robot automation solution provider, today announced the appointment of Intelligent RFID Solutions as the exclusive distributor for Australia and New Zealand.

Effective immediately, Intelligent RFID Solutions will distribute Senserbot’s library product and solutions in Australia and New Zealand (ANZ) exclusively. Through Intelligent RFID Solution’s network of library contacts, Senserbot will be able to pursue market share in the ANZ library market and strengthen its presence in the Asia Pacific region.

“Intelligent RFID Solution’s understanding of the library sector will provide us with the market penetration needed to reach our full sales potential in the ANZ region. Senserbot has considered many distribution partners in ANZ and decided on Intelligent RFID Solutions as our sole exclusive distributor because we are confident that Intelligent RFID Solution will deliver the sales and market penetration that Senserbot is looking for in the fast-growing robot automation market. We are very excited that Intelligent RFID Solutions has signed with us to help Senserbot take a leading position in the ANZ library robot automation market with its Aurora Inventory robot” said Peter Mao, Chairman and CEO, Senserbot.

“Senserbot is a first mover in library inventory robot automation solutions. The Aurora robot helps relieve librarians of labour-intensive shelf-reading and inventory management tasks; their soon to be released library solutions are also industry leading. Combining our strengths, Senserbot will help take both of our businesses further in the library technology space and position Intelligent RFID Solution as the solution provider of choice for robot automation to libraries throughout ANZ” said Ms Veronica Steinicke, CEO, Intelligent RFID Solutions.

Singapore – September 1, 2021 – The leader in library inventory robot automation company Senserbot, has announced the appointment of Ms Veronica Steinicke today as the new Advisory Board member. Veronica’s primary role would be to provide advisory for both business strategy and go-to-market strategies for the global library market, as well as a specific focus in Australia and New Zealand. Her role will be key in helping Senserbot to accelerate growth and expansion globally in the library industry.


Veronica has 25 years of vendor side supply chain experience and has a keen passion for enhancing customer experience through technology. Veronica has been a key sales and marketing driver in the library space and as President Asia Pacific for a global RFID Technology company previously. In the company, she built a successful regional business with year-on-year growth and developed a market-leading position in Australia and New Zealand. Veronica has overseen numerous large scale RFID library implementations and therefore, is capable of bringing a wealth of library market intelligence and customer/partner contacts in the library space globally to Senserbot.


Peter Mao, Chairman and CEO, Senserbot, commented, “Attracting one of the industry’s most seasoned business leader and rare talent to provide advisory to our team is a key milestone for Senserbot’s growth and expansion globally. Veronica has the right experience, know-how and resource we need to ensure we provide the most relevant product and solutions to our customers. Being in the library industry for many years, she is also key to ensuring we have the right marketing message for our product and solutions, as well as a great help to me to build the right team to address the robotic needs of the libraries as I globalize Senserbot’s library robot business across the 3 continents.”


“Throughout my years in the library space, I have seen the industry evolve with technology advancement. As the first mover in developing and providing robotic solutions to the libraries, Senserbot and its Aurora robot definitely stand out and deserve the attention of the libraries. I am very excited to be part of Senserbot’s globalization journey and to inject my library knowledge to Senserbot to help them get all the spotlight they deserve from librarians worldwide.” Veronica concluded.